How to Get Hundreds of Ideas to Improve Your Business
by Keith Lee
Sometimes it amazes me at how long you live before you hear a very simple idea. I was at a seminar just a few years ago when I learned this. Here’s how you can get hundreds of ideas to improve your business. Since everyone can picture a retail store, I’ll use a retail store example.
1. Get your team together and brainstorm ways to improve your store. Remember that when you are brainstorming you are looking for quantity of ideas not quality. At this point don’t comment
on the ideas at all, just get as many as you can.
2. Now here’s the secret to get hundreds of ideas. Continue Brainstorming, but limit the discussion to one specific area. The first time I did this I was blown away. By limiting the discussion we actually got many more ideas.
Here’s an example:
Get your team together and begin brainstorming ways to improve your store. When the ideas stop, limit the discussion to specifics like, “ways to improve our dressing rooms”. You’ll get a dozen ideas more. Then limit it to, “ways to improve the client experience when they return an item.”
Always remember at this time you’re not commenting on the quality of the idea – just trying to get lots of ideas. Then limit the discussion to “ways to improve our entry area”, “ways to improve client flow at check out”, “things we can do to increase impulse sales”, “things we can do to increase add-on sales”, “specific items to add onto a sale of item y”, “item x”, “item z”, “things we can do to improve our in-store signing”, “things we can do to improve the way we take incoming phone calls.”
You can go on and on.
As you can see, by limiting the discussion you’ll come up with hundreds of ideas to improve your store.
How are you able to use this simple idea in your business?
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