What Would Walt Do?

You may have seen that I’m leading a Customer Service Expedition to Disney World with my friend Vance Morris in February.

I’ve, mostly, been discussing it in my Customer Service tips and newsletters, but it’s critical to understand that ALL GREAT CUSTOMER SERVICE STARTS WITH GREAT LEADERSHIP.

While at Disney World, you’ll discover the secrets Disney leadership uses to get minimum wages employees (cast members) delivering, what is considered by many to be, THE MODEL for The World Best Customer Service.

My friend and mentor Dan Kennedy is a self described curmudgeon (a bad-tempered or surly person), yet he seldom goes on vacation anywhere other than Disney World. He says, “One of the reasons I go to Disney World is that I am never told no.”

Vance Morris, my co-host on our Disney Business Accelerator Service Boot Camp is a past ten year executive with Disney. I’ll be asking this question to Vance and other current Disney execs we meet with at the boot camp. “My friend says he comes to Disney World because he’s never to no. How do you train your team to not say no when the answer is no?”

What question will you ask the current
Disney execs when we meet with them?

P.S. February in Orlando sounds pretty nice eh?

What would Walt do
with your business or practice?

There is an insidious decline in customer and client service in America with many customer service departments focused on neither service nor customers. This gradual, seemingly harmless, decline may not be easily noticed, but it is having a grave effect on the profits of businesses across America. And if Walt Disney were to rescue some these laggards of customer service, here is what he would do…

The first thing Walt would do with your business is to infuse some magic into it. But not the magic that you may be thinking of… A different sort of magic.

You generally do not hear or use the word magic in business, unless of course you are a magician. You won’t find magic on a balance sheet or in a financial statement of any business. Most bean counters will probably not be able to measure the return on investment (ROI) for magic, nor is it depreciated or amortized over the next 20 years. How then, does the Disney company, a multi-billion dollar global enterprise manage to generate so much money around magic?

We all know that there really is no magic. Only the illusion thereof. To the audience the magic show is something that can be completely amazing, filled with wonderment and joy. Not knowing how the trick or illusion is performed is all part of the fun of a magic show. However, to the magician performing the show, the perspective is the polar opposite.

A magic show is merely a very systematic event, a series of repeatable steps designed to create a specific outcome; the delight and amazement of the audience. Now to answer the question posed above… Disney really has practical magic all figured out. I hate to burst your bubble, but contrary to popular legend, Disney does not have a mine where pixie dust is extracted and then showered on the cast members (Disney speak for employee) before every working shift. They just have a REPEATABLE, replicable system to perform their show.

It is practiced.
It is updated.
It is practiced again, and again and again.

Then it is performed. Whether it be at a restaurant at one of the resorts, an attraction at a park or the route the buses take, all the magic at Disney is created with repeatable, replicable, practiced systems.

The next thing Walt would do with your business would be to implement some WOW components to how you serve your clients. The question Walt would ask you is “how can you create an experience out of the mundane”

The Wow Component means not only to meet the expectations of your clients or guests, but to exceed them, on a repeatable and consistent basis. To be sure, there are many companies that may WOW their clients occasionally. Maybe the occasional “above the call of duty” experience. Getting upgraded for free on a flight, extra whipped cream on a sundae, or an employee just did everything possible to make an unhappy client, happier.

But to truly Disnify your business, you need to make exceeding your clients’ expectations your standard operating procedure. In order to consistently exceed your clients’ expectations, you must be dogmatic, strict and unyielding in your pursuit. Analyzing your clients’ experience (from their perspective, not yours), understanding your Client Compass (Needs, Wants, Stereotypes and Emotions) and committing every part of your business (Processes, Infrastructure, Design and Training) to creating a magical experience.

The next thing, Walt would introduce to your business is to have an obsession with details. Walt Disney was famous for his attention to every detail and he dictated that everyone had the same attention that he did.

Every business should be about the details. One small oversight of the smallest of details is the beginning of the end for you. You must be unwavering in your demand for adherence to every detail in your business.

One of the chief causes of failure today is the striving for unearned success. Doing just the bare minimum in providing service and then wondering why your client never calls you back. I recently had an appliance repair company come to the house to fix a noise in the drier. When they arrived the technician was in a clean uniform (it was already 2 oclock and he had been working), placed a mat on my porch to wipe his feet, placed a towel under his tool bag and used special mat to slide out the drier so he would not scratch the floor. Now mind you, the drier is in my basement on a concrete floor and he still used the special mat. Deciding on the right “level” for each thing we do is important.

Walt once said: even if I’m the only one that notices, some things are still worth doing, because I need to be prideful to be motivated. I’m paraphrasing, but I’m close. I have to be proud of what I do, at least comfortable with it, regardless of others’ appreciation. And if I lived on others’ appreciation, my service would be nowhere as powerful as it is. Few clients can appreciate every nuance, my reasoning and the psychology behind the service I provide, many take it for granted, hardly anybody faints from awe or gives my technicians standing ovation.

Walt would then create a Service Theme and Service Standards for your business. Disney’s Service Theme is “To create happiness for people of all ages everywhere.” Vaguely sounds like a USP, doesn’t it? This Theme is the foundation and prerequisite for all undertakings at Disney. Every decision made by the cast and management is measured against it.

Service Standards are then set to create the specific actions that are necessary to achieve the Service Theme. Disney has ONLY FOUR Service Standards. Here they are in order of importance: Safety, Courtesy, Show and Efficiency.

This is cut in stone.
It is immovable.
There is no questioning it.
This is the guiding principle for everything that happens at Disney.

Safety: Safety is built into everything they do. It is the first consideration when they are designing Rides and Resorts, Emergency Services, Environmental Protection, Prevention, Training and Policies & Procedures.

Courtesy: Courtesy is taught from day 1. The fundamentals include Treating every Guest as a VIP, knowing the answers to questions (or finding the answers), giving the personal touch, using friendly phrases and gestures and being aggressively friendly.

Show: Show is integrated into every element of setting and theme. This includes Cast Appearance, Costumes, Documentation, Show Quality reviews, Standards Manuals, and of course, Cast Members are performers as well as service providers.

Efficiency: Efficiency involves both the utilization of facilities and systems and the cast members who operate them. Points that are considered include: Capacity of Facility, Guest Flow Patterns, Sales, Speed of Service, Space Utilization and Operational Readiness.

In order to have over 75,000 employees providing a seamless, exciting and memorable experience to millions upon millions of people 365 days a year, you must have a systematic process to avoid the utter chaos that would ensue.

There are processes for every little thing that occurs at Disney. From putting air in bus tires, to the bus drivers’ greeting to guests, from how many lanes are needed at the entrance to the park to how the parking lots are filled up, there is a step-by-step, exacting procedure for each.

And as with any good plan, process or system, there are clog or combustion points, and breakdowns can occur. And instead of creating a happy memory for a guest, that clog point can turn a good day into a bad one rapidly. One example we worked on was the “Lost Car” problem.

Imagine if you will that you have rented a car, (Continued P10 – What Would Walt Do?)
that by the way looks like just about all the other rental cars in Orlando, and you parked it in a veritable ocean of other cars early in the morning. Then after 8, 10, twelve hours at the Magic Kingdom, they emerge only to forget where they parked. Was it Goofy 5, Pluto 4 or Daisy 9? (Disney names and numbers its’ lots after their characters). The tram drivers also announce those locations as guests board the trams, but still, cars are lost.

Now instead of leaving those sunburned, exhausted and weary tourists wandering will-nilly through the acres of parking lots, the cast came up with a fix of sorts. Since the parking lots are filled in a specific order, the tram drivers began keeping track of what lot and row they were in at the time the cars were parked in the morning. That list was then distributed to the next shift of parking attendants. So if the guest could remember at least an approximate time they arrived, they could narrow down where the car was.

Examining your processes and choke points could reveal some serious client and guest pain points.

Finally, and this really is the bottom line point: You are running a business. Disney, at the end of the day is a BUSINESS. And the whole point of running a business is to generate PROFIT. As of this writing, Disney has just increased it park entry tickets by another 5%, and NO ONE is complaining. If they are, they are doing so quietly, as the theme parks are having record attendance. Also, as of this writing, Disney announced that they have raised their stock dividends a whopping 34% after a year of record results.

IF that’s not a reason to Disnify your business, I don’t know what is.

Join Vance Morris, ten year Disney exec and me at Disney World Ferbruary 27 – March 2 and discover how to Disnify Your Business.

Get your Invitation and complete details at https://keithlee.com/disney-info.

Exposed! Owner of Company Named ”Best Business To Work For In Washington State” is a “Ruthless Manager”

By Lois Lane

It was reported today that Keith Lee, the owner of American Retail Supply, which was named the Best Small Business to Work for in Washington State by Washington CEO Magazine is a Ruthless Manager.

How is that? How can the owner of the company named “The Best Small Business to Work for in Washington State” now be revealed as the co-author of the New Edition of No B.S. Ruthless Management of People & Profits?

It was reported today that Dan Kennedy, the author of numerous No B.S. books, chose Keith Lee as the co-author for his newest edition of No B.S. Ruthless Management of People & Profits.

Our Lois Lane caught up with Mr. Lee as he was sneaking into his office today and asked him how he could head the Best Business to Work for in Washington State and be a Ruthless Manager.

Mr. Lee replied… “I don’t choose the names for Mr. Kennedy’s books, and Dan and I don’t
agree on everything, but when it comes to managing a business and the people in it; we agree much more than we disagree.”

Keith pointed to page 14 in the No B.S. book where Dan Kennedy writes about business owners, “And one thing they all have in common: gripes, complaints, disappointments, frustrations, pain and agony with regard to their employees. Much of this has to do with unreasonable expectations and a misunderstanding of the actual nature of employer-employee relationships. Some of it lies squarely at the fault of the business owner for failing in one or more of the Three Requirements for Having Employees: Leadership, Management, Supervision.”

Mr. Lee continued, “While I don’t think the nature of the employer-employee relationship need be as adversarial as Dan, the expectations and the nature of the relationship needs to be addressed during the employees’ first day of employment. With our DVD training business owners who use our Make-You-Happy Management System set those expectations during the first hour of employment.”

Mr. Lee agrees wholeheartedly with Mr. Kennedy’s statement that business owners failing in one or more of the Three Requirements For Having Employees is the cause of many of their headaches.

Mr. Lee says, “Business owners usually lead, manage and supervise as they were led, managed and supervised, or how they learned in business school; neither of which work very well.”

Performance Reviews Suck

Mr. Lee pointed to Performance Management. Every business owner knows that they need a Performance Management System but the only type of system they know about is Performance Reviews and they know that Performance Reviews Suck. With this the business owner continues with Performance Reviews knowing that they suck, or they stop them altogether, and are left with no Performance Management System.

Mr. Lee informed this reporter than Dan Kennedy agrees that Performance Reviews are “like looking in your rearview mirror to drive your car.” Mr. Kennedy’s tells the story of how the late Mike Vance, who worked personally with Walt Disney on the original Disney University and other projects, laughed and scoffed at standardized annual or quarterly ‘performance reviews.”

Mr. Lee’s management system replaces Performance Reviews with Personal Development Interviews.

Mr. Lee went on to explain. “Just listen to what they’re called. Which would you rather give… a Performance Review or a Personal Development Interview? Would you rather review someone’s performance, or develop someone?

What if you’re on the receiving end? Would you like your performance reviewed or would you rather have someone work proactively to develop you?

Which do you think gets better results, developing people and coaching them or reviewing their performance after the fact?

Traditional management focuses on catching people doing things wrong. If every time I do something wrong the boss catches me, but he doesn’t catch me when I do things right, my creativity is stymied and I stop using my creativity, stop stepping out front, and stop helping the organization grow by using my creativity.

Conversely, when we start catching people doing things right, we encourage empowerment. People start to do things in the organization. Productivity improves on an ongoing basis. Improvement doesn’t just come from management but from the whole organization interacting with each other and picking each other up. The organization is permeated with a motivating environment.

Another benefit of this type of management is you create a learning organization. Researchers tell us that as we move forward, people are going to stay with organizations where they have an opportunity to grow and learn. There are going to be many more skilled positions than there are people to fill them. And if there are a lot of skilled positions and not enough people to fill them, money isn’t going to make the difference. Money is going to be a given. You’re going to have to pay in the competitive market to get good people.

But they want to work in a place where they can grow, where they can enjoy themselves, where they can use their creativity to help the organization grow, and that happens in a learning organization. That’s exactly why my company, American Retail Supply was named the Best Company to Work for in Washington, by Washington CEO Magazine.”

What You Accept You Get

What You Accept You Get

Dan Kennedy asked me to write three chapters in his book, NO B.S. Ruthless Management of People and Profits.

My Make-You-Happy Management Systems clients think it’s very odd that I contributed three chapters to a book with the words Ruthless Management in the title. They point out that my system is anything but Ruthless.

I won’t go into details as to why Dan wanted me in his book, but you’ll get a taste of why I’m in his book in this article.

In the article Dan talks about Donald Trump ripping the towel dispenser off the wall and toss it down the hall. I’m not that kind of guy.

But I can sure as heck see myself, like Eisner, firing a group of employees, at a Disney Park, for not smiling.

No one, in any of my businesses, would expect to have a job if they were ever found to give rude customer service, and yes, I’ve set that example by firing someone on the spot, even when we were short handed.

I’m told businesses write people up THREE TIMES for consciously and deliberately doing something wrong.

Are you kidding me??? As Donald Trump says, You’re Fired!

And yes, and I’ve done that on the spot when I found someone consciously and deliberately doing something wrong.

You need to create a culture in which NO ONE would consider doing something consciously and deliberately wrong… and if they do, they’ll start walking out the door on their own.

You can get Dan’s Ruthless Management Book at Amazon.

Dan’s article is here in blue.

Here’s a secret I’ve discovered about million-aire and multi-millionaire entrepreneurs: they want what they do and their companies do to be right. Not 80% right. Not 90% right. Right, period. They are, therefore, very much disliked by a lot of people, and if they are “big” enough, by the media. Jobs. Bezos. Trump. Working for them, many ex-employees say, was hell. But maybe it was being incompetent in their employ that was hell.

Winning isn’t just a statistic on a spreadsheet or a bank account balance. It is the customer, Mrs. Matilda Smith, in Rockford, Illinois, getting what she asked for on her pizza or the right product in the delivered package or a human answering her call in fewer than four rings. Customer appreciation is not a once a year sale or an automated thank you e-mail. It is an authentic attitude, top-down, permeated throughout an organization, actually occurring – and measured, policed and enforced – every day. I don’t care how big your company, if you don’t actually care about the people, the individuals, giving you money, they will drift off in search of a place where they feel valued and appreciated.

Another secret about rich entrepreneurs: they don’t just seek success. They HATE failure. They often react to it violently. Martha Stewart was known to drop into a K-Mart store, find her branded goods sloppily stocked and throw the entire inventory from shelves onto the floor. Eisner instantly fired a group of Disney Park employees caught not smiling. Walt had a fit over one’s lousy delivery of The Jungle Cruise script. I saw Trump tear an empty towel dispenser from a restroom wall in a Trump hotel and throw it 20 yards down a hall.

These people are said to terrorize their employees, their associates, their vendors. But how calmly should you accept failure? Should you “stay calm and carry on”? Only if you want more of the failure you calmly accept. If your blood doesn’t boil and offenders see fire shoot from your eyeballs, your lesser response will be taken as permission. If there is failure and new training, new controls, new supervision is not installed as remedy, then “let’s TRY and do better” will be taken as permission.

There are places where incompetence as failure has dire and instant consequences. The jailer who forgets to lock the inmate’s cell or misses the razor blade in the body search may wind up quickly dead. It’s a fine object lesson for other jailers. The cruise ship captain who is busy texting and gets into too-shallow water and capsizes and sinks the whole thing, and injures and drowns passengers, goes to prison. As it should be.

Creating dire and instant consequences for incompetence and failure is a good thing in any and every business. I’ve told of Chuck Sekeres’ “3 strikes and you’re out” for his in-bound telemarketers: three calls in a row without a set appointment, you’re out. Next batter up. No quarterly performance evaluations. Don’t even wait to be told. After 3, get up and slink out. Minute by minute.

Drop three passes in a game, butt on bench. If possible, traded. Fail at managing the V.A., the IRS and Benghazi, shouldn’t three strikes be enough? They tried to impeach Clinton over one intern. I used the word RUTHLESS in my book title “No BS Management of People and Profits” because, damn it, we desperately need a lot more ruthlessness in a lot more places. In homes, in neighborhoods, in small businesses, in big companies, in government. You can start with you.

Here’s some reality. Dan doesn’t like employees. He tells everyone to have none, or as few as possible. I guess I can’t disagree with that. You certainly shouldn’t have more employees than you need.

With that said, I think employees (team members) are the ultimate leverage tool in your business. Every additional employee should send more to the bottom line FOR YOU!

And no, in my system, we don’t get performance at a high level by being Ruthless. We get them performing at a high level by setting high standards, creating systems that allow them to produce at a high level, getting buy in from them, and conducting Personal Development Interviews that make every individual feel important and appreciated.

Schedule a 30 minute free consultation with me to discover exactly how to do all of that. Go to https://keith12.youcanbook.me/

The Law of Reciprocity and Your STAFF

The more I coach business owners the more I’m convinced, the teacher learns more than the student.

A few days ago I told you Dave Coyle, the owner of a very successful chain of dry cleaning stores, In The Bag Cleaners, in Wichita, KS, told me that everyone wants to feel important and appreciated and Personal Development Interviews give Dave, and his managers, a specific time to sit down with each team member and show them they are important and appreciated.

I posted this video on YouTube to tell you about that.

Then in the comments section below the video on YouTube Dave added.

“The hidden truth (or maybe not so hidden truth) behind this video is that when you learn to make team members in your organization FEEL important and appreciated, the law of reciprocity kicks in, and your team works much harder, and more autonomously, because they FEEL invested in. When they work harder, they are empowered, and the business owner has more freedom to enjoy the rewards of business ownership. And you see a business owner like Keith who is able to do videos from his boat!! This video is a result of Keith becoming a master at Personal Development Interviews – which inspire and motivate team members! “

Thanks, Dave, for the wish words on The Law of Reciprocity.

The Law of Reciprocity from BrianTracy.com

“Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many different persuasion techniques that you can use to influence others.

Law Of Reciprocity

Persuasion by reciprocation is based on the law of reciprocity. It’s considered by many to be the most powerful law of human nature. Basically, it states that,

“If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.”

For example, if we go out to lunch and I pick up the bill, you almost always offer to pay for it next time. Next time we go out to lunch, you insist on paying for the bill.”

How are you using The Law of Reciprocity with your staff? What are you doing, other than giving them a pay check, to have your staff feel the need to help you and your business?

Do you have my newest book, Performance Review Suck, How to Replace Demotivating and Counterproductive Performance Review with Motivating, Inspirational, and most Importantly Productive Personal?

You can get it here.
https://www.performancereviewssuck.com

When you implement Personal Development Interviews you initiate one of the most powerful laws of human nature with your staff.

Do What You Do So Well
That People Can’t Help Telling Others About You

Keith Lee
Keith@KeithLee.com

How to Empower Every Member of Your Team

I’m mostly a black and white kind of guy.  There’s good, there’s bad.  There’s right, there’s wrong.  There’s proper behavior, there’s stupid behavior.  You succeed, or you fail; and you don’t blame anyone else.

So when I heard the term “Situational Leadership” I thought, Holy cow, another feel-good, politically correct excuse for not performing. I was wrong – way wrong.

Situational Relationship Behavior is the extent to which the leader engages in 2-way communication; in other words, your interaction with people.

High relationship means you’re highly engaged.  You’re giving them additional training and support on an ongoing basis.  You’re interacting with them quite frequently.

Low relationship behavior means that you’re not as engaged in 2-way communication.

Task Behavior is the extent to which the leader is engaged in spelling out the duties and responsibilities.  High task behavior means the manager is more detailed and directive toward telling the subordinate step-by-step what to do.

Low task behavior is when the manager assigns the task, delegates the task, and is not involved with actually getting the job done.

A new employee (team member) typically starts in Q1 (see picture) and the manager does a lot of Telling (high task, low relationship).  There is a lot of instruction showing them how to do the job.  You’re not patting them on the back yet because they haven’t shown anything yet.  You’re teaching and training them, so there is not a lot of relationship behavior.

After a few months, the new employee is making some progress and it’s time to move from telling to Selling (high task, high relationship).   The manager is still directing and showing, but the communication is more 2-way.  The manager gives a lot of reinforcement while explaining, clarifying and persuading.  The manager is mining for ideas from the team member and teaching them to think on their own.  The leader still defines the roles and tasks, but seeks ideas and suggestions.  The leader pats them on the back.  The more you can guide them to thinking things out the more beneficial it is to you in the future.

As the individual grows, it’s time for the manager to move from selling to Participating (high relationship, low task).  The person understands the job and knows how to do it, but doesn’t have a lot of confidence yet.  They need reinforcement on an ongoing basis until they develop confidence.  The manager gives the individual a lot of support, pats him on the back, and stays very close.  Because the individual knows the job, there is much less directive behavior from the manager.

As the team member becomes more and more competent, he becomes a true expert at the job and the manager moves to Empowering (low relationship, low task).  The team member is doing 80% or more of the talking during the PDI.  The manager is observing, monitoring, reinforcing, and delegating.

Your goal as the manager is to get your staff to Quadrant 4, but as the arrows in the graph above show, it’s not a one-way street.  Depending on the job or task, you may move down or up a quadrant, or even two – and sometimes even three.

In one of my businesses, one of my vice presidents is fabulous at her job and my management style is almost always empowering.  But she’s not a numbers person, so when it comes to working with numbers my management style moves to Participating and sometimes to Selling or even Telling.  With her it was not uncommon for me to say, “That number doesn’t make sense, check it out.”

It’s also important to understand that you’re working with people, not machines.  We all have personal lives away from business and for all of us, our personal lives influence us at work.  Sometimes it’s critically important to move down a quadrant when a team member has personal problems.

Leaving your empathy and understanding behind, you have a lot invested in someone who’s in Q4.  Moving up on the relationship scale to Participating or even to Selling is sometimes critical to get that person back up to speed.  And, of course, if things get worse you may need to move to Telling with get this done or you’ll be fired.

For a complete discussion of Situational Leadership get my book Performance Reviews Suck for FREE. I just ask that you help with postage and handling by paying $2.97.

Click here to get the book.

Do What You Do So Well
That People Can’t Help Telling Others About You

Ya Sure…George S. Patton Was a Make-You-Happy Leader

"George S. Patton 1919" by U.S. Army - https://www.ftmeade.army.mil/museum/archive_patton.html. Licensed under Public Domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:George_S._Patton_1919.jpg#/media/File:George_S._Patton_1919.jpg

Ya Sure…George S. Patton Was a Make-You-Happy Leader

by Keith Lee

Managers in the Make-You-Happy Management System are coaches, cheerleaders, facilitators, and nurturers of champions, rather than cops, referees, and nay-sayers.

This leadership principle is from the magazine “Armchair General” available from Armchair General, LLC 386-246-3456.  Let’s learn about management from Old Blood & Guts, George S. Patton, America’s greatest World War II battle commander.

General George S. Patton Jr. studied – and practiced – leadership all his life.  What “Old Blood & Guts” left behind is a priceless leadership legacy containing a wealth of material for today’s military and business executives.

Providing “Mission-Type” Orders

An organization benefits from both the individual and collective intelligence and experience of its members.  Too often, leaders attempt to provide a solution without tapping into the wisdom and abilities of those in the command structure.  Patton’s rapid, slashing, war of maneuver campaigns in World War II were propelled by issuing “mission-type” orders – assigning broad objectives and letting subordinates work out the details.

He advised, “Never tell people how to do things.  Tell them what to do and they will astonish you with their ingenuity.”

The Make-You-Happy Management System was created out of my frustration in having no time for myself, no time to work on the important things in my business because I was babysitting employees and making every King Solomon decision in the company.

In order to alleviate this you need to issue “mission-type” orders:  Assign broad objectives and let subordinates work out the details.  You’ll be amazed at the results and the freedom you achieve.

Demand Discipline

Discipline is the bedrock characteristic of any successful military unit or corporation.  Commanders and executives who want to win must teach it to subordinates and then demand that they act accordingly.  The fiery and headstrong Patton may have suffered lapses in regulating his own behavior from time to time, but he always understood that the controlled actions of his units remained the key to battlefield success.  “You cannot be disciplined in great things and undisciplined in small things,” said Patton.  “There is only one sort of discipline – perfect discipline.”

As this article suggests Patton may have suffered lapses in his own behavior in this regard, but we can still learn from this principle.

While I’m not suggesting peeling potatoes or forcing your Team to run miles when they don’t perform, I think that it is absolutely imperative that your Team understands your core beliefs and they understand that those core beliefs are unwavering.

Here’s an example.  Everyone in our company understands that the minimum level of Customer Service that is acceptable is “truly appreciative service.”  And while we may fail at this at times in the eyes of our Client, everyone understands that indifferent, or heaven forbid anything approaching rude service means immediate termination of employment.

Another example is seen in our company values.  Again, everyone understands that one of our values is, “We will do nothing illegal or unethical.”  If someone decides to consciously do something illegal or unethical they will be dismissed.

Take Timely Action

Perhaps because they fear failure, commanders and business leaders often become timid in their decision making, delaying final orders until the plan in “perfect.”  Patton, however, recognized that seizing the unforgiving moment is vastly more important to success than postponing an action until the ideal plan is devised – too late to produce positive results.  Remember Patton’s admonition, “A good plan executed now is better than a perfect plan executed next week.”

One of the basic tenants of Make-You-Happy Management is empowering your Team to make decisions.  You’ll obviously want to give some guidelines concerning those decisions, but as you and your Team understands the system and each other, those guidelines can be very broad.

For instance, while using our L.E.A.R system to take care of upset Customers, after finding out what the Customer wants to make them happy, the guideline for our front line Team member is unless it’s NUTS, do it!”

Instill Self-Confidence

Self-confidence on the battlefield of in the boardroom is crucial for success.  Patton created within his Third US Army a tradition of winning and a corresponding leadership climate that let his Soldiers know they were second to none.  The proudly exclaimed, oft-heard cry of the Third Army Vets, “I fought with Patton!” testifies to his ability to encourage and instill faith in oneself.  Patton wrote, “The most vital quality a Soldier can possess is self-confidence; utter complete and bumptious.”

When you empower your Team to make decisions and take care of Customers, they will have the confidence they need to create Happy Customers.

But what happens when your Team Member makes a bad decision?  In the Make-You-Happy Management System the first thing to do is look at your systems to make sure they are not getting in the way of making a better decision.

Once you find the system is OK, then you need to RETRAIN and not beat up the Team Member.  The first thing you need to do is thank the Team Member for making a decision.  Then and only then, discuss how a better decision might have been achieved.

Motivate Subordinates to Excel

The notion that Patton merely drove his men to excel through fear and intimidation is a gross misinterpretation of both his motives and his methods.  Few contemporaries understood as well as Patton how to motivate and get the most out of the American Soldiers.  His leadership philosophy regarding this point is best summed up in his characteristically blunt saying, “We herd sheep, we drive cattle, we lead people.  Lead me, follow me, or get out of my way.”

Remember, managers in the Make-You-Happy Management System are coaches, facilitators, cheerleaders, and nurturers of Champions; not cops, referees or nay-sayers.

L’audace, L’audace, Toujours L’audace!

Finding and adhering to a core belief, as Patton certainly did, will help guide leaders both professionally and personally.  One of Patton’s favorite French sayings, ” L’audace, l’audace, toujours l’audace!” translates to “audacity, audacity, always – audacity!”  Both military and business leaders would be well-advised to follow Patton’s guidance and never fear to act promptly and decisively on reasoned, calculated risks.

The Make-You-Happy Management System starts with your Company Vision which is the combination of your values and Beliefs.  Whatever those Values and Beliefs are it is critical that they are strong enough to carry you through tough decisions.  Often, when I have a hard time with a decision that answer is clear when I review our Company Vision.